By Mark Tavender | Photography by Lisa Young
North Shields is steadily becoming a haven for talented creatives, and Marcus Reed is a prime example. His unique ability to fuse pop culture elements – film, music, fashion, football, and art – into a vibrant style that has been dubbed “New School Modern Art” is unmatched.
Reed’s work is instantly recognizable and relatable. His bold graphic style, influenced by 1960s Modernism, Swiss Graphic Art, and artists like Paul Rand and Charley Harper, has a distinctive appeal. It’s no wonder his prints adorn walls worldwide, including my own.
Originally from Cramlington, Reed is based in the bustling One Three One studios in North Shields, a hub for artists and creatives. His artistic journey began in childhood, fuelled by a love for comic books. He honed his skills at Newcastle College, a renowned incubator of artistic talent, before landing a placement at the prestigious Saatchi & Saatchi advertising agency in London.
“I was right in the thick of it,” Reed recalls, reminiscing about his time working alongside industry giants like Sir John Hegarty, Andy Bird and Bruce Crouch. Despite the allure of the advertising world, the long hours and demanding clients eventually took their toll.
“I was burning out, burning out badly,” he admits. Seeking another creative outlet, Reed turned to digital illustration, developing the distinctive style that defines his work today.
His artistic flair has attracted major brands like Harrods, Samsung, and American Express. However, the path hasn’t always been smooth. A collaboration with Adidas ended abruptly with a cease and desist letter, forcing Reed to alter his artwork. “It nearly finished me off,” he confesses.
Thankfully, he bounced back, collaborating with companies like Gipsy Hill Brewery, where his designs graced their beer cans and pump clips. “It was some of my best work,” he reflects, “but I became known as ‘the beer can guy,’ and I wanted to move on.”
In 2016, Reed returned to his North East roots, settling in Whitley Bay and working locally. “I love the feel of North Shields,” he says. “There’s lots going on, and it’s improving all the time.”
Reed has become an integral part of the local community. He designed a commemorative poster for a play honouring Thomas Brown, a local hero, and was surprised to find his artwork featured on the newly renamed Thomas Brown Square plaque. “It was quite an honour,” he says. “I guess I’ll always be part of Shields now.”
Reed’s humility is striking. Despite international acclaim, with exhibitions at the Tate Modern, Walker Art Gallery, and galleries in Paris and Beijing to name but a few, he finds equal satisfaction in seeing his work displayed locally.
His “Saturday’s Kids” project, a stunning coffee-table book, celebrates a decade of UK subcultures, from mods and rockers to grime artists. His vibrant illustrations capture the essence of each movement, showcasing their influence on identity and creativity.
Reed’s creative process is intriguing. “I keep my sketchbook next to my bed,” he shares. “All the magic happens at night.” He starts by writing his ideas down in words, allowing them to percolate before bringing them to life visually.
His new venture, Almighty Street Gang (ASG), a studio collective of artists and designers co-founded with colleague Sam, takes a unique approach and incorporates his unique styling. They identify and approach companies that align with their style, ensuring creative control over their work.
Reed’s collaborative spirit thrives in North Shields. He has also teamed up with Geoff Kirkwood (DJ Manpower) to create “Are You Affiliated”, promoting old-school club nights, and is potentially involved in “Elevation,” a street art project that will transform the town’s walls with murals celebrating its history.
Marcus Reed’s work is a testament to his passion for art and culture. He draws inspiration from the past while embracing contemporary trends, making him an artist to watch and his website, marcusreed.com, a must-visit for those seeking visual and cultural stimulation.
Check him and his work out here
www.marcusreed.com
