This Christmas, we’ve turned a classic festive song into something very North Shields – a love letter to our independent businesses, makers, cafés, artists and traders.

Our new Christmas video is live today, and it celebrates all the small things that make Christmas feel big around here.

If you haven’t seen it yet, the reel captures the magic of shopping local in North Shields through a festive twist on The Twelve Days of Christmas — not with partridges and pear trees, but with fish for tea, sourdough, cosy cafés, Christmas trees and creative workshops.

It’s Christmas… but make it North Shields.


What North Shields Gave Us This Christmas 🎄

In the video, we unwrap what Christmas looks like when you support your own town:

  • Fish for my tea
  • Christmas events for the whole family
  • Fluffy lashes and a fresh hairdo for party season
  • A cosy fire and a cracking cup of tea
  • Fresh turkey, pigs in blankets and all the veg
  • Dog treats (because they’re spoiled too)
  • Christmas sweets, flowers and a touch of luxury
  • Warm sourdough and flaky almond croissants
  • Creative workshops and baking vibes
  • Bubbles, beers and best-in-class local breweries
  • Frames, prints and records under the tree
  • A real Christmas tree
  • And a wander around our art trail to finish it all off

Honestly… North Shields is doing Christmas properly.


Why Supporting Local Matters

This video isn’t just festive fun — it’s a reminder.

We don’t need Amazon to have an amazing Christmas.
We don’t need big brands to make it magical.
We don’t need to leave town to find quality, creativity or character.

Everything we need is right here on our doorstep.

When you shop local, you’re not just buying presents — you’re backing real people, real stories and real livelihoods. You’re helping our town stay creative, resilient and independent.


Christmas Market This Weekend

To celebrate everything that makes North Shields special, our Christmas Market is happening this Saturday and Sunday 6 & 7 December— and it’s going to be one of our biggest yet.

Not only do we have our brilliant local independent businesses, but there will also be 70 stalls this weekend packed with gifts, food, drink and festive energy.

North Shields Christmas Market

📍 North Shields
🗓 This Saturday & Sunday
🎁 Local traders | gifts | food | drinks | festive vibes

We know where we’ll be this weekend.

Join us.
Support local.
Celebrate your town.


🎬 Video Credits

Video created by: Sira Studio

With thanks to all the local businesses and creatives who took part and helped bring this celebration of North Shields to life.


Watch the Video

Our Christmas reel is live on our social channels now — give it a watch, a share, and pass the message on.

Let’s show what Christmas looks like when a town backs its own.


Merry Christmas, North Shields 💙

Thank you for supporting local.
Thank you for loving this town.
Thank you for being part of something that matters.

This Christmas, we’re doing it the North Shields way.

Made possible by North East Combined Authority