Building Apex Pro Fitness on Standards, Structure and Community
There’s a difference between opening a gym and building a culture.
When you speak to Danny Ponton, Owner and Head Coach of Apex Pro Fitness, it becomes clear that what he has created in Shiremoor isn’t accidental. It’s deliberate.
Apex Pro Fitness was shaped by years on the gym floor, coaching clients, observing habits, and understanding what genuinely drives long-term change. For Danny, the problem with many commercial gyms isn’t effort — it’s structure.
People join full of motivation. They drift without direction. They lose momentum.
Apex was built to solve that.
Coaching First. Always.
“Apex Pro Fitness specialises in Small Group Personal Training and larger group training inside a private, bespoke premium facility,” Danny explains.
“Every single session is professionally coached and delivered through a dynamic programme that caters around you and your specific goals.”
That emphasis on coaching is the backbone of the business. Members don’t wander between machines. They follow structured sessions, designed with progression in mind. Small groups allow for individual attention while still creating the shared energy that keeps people consistent.
Whether someone is brand new to fitness or already experienced, the mission remains the same.
“Whether you’re new to fitness or not, we can help you become an even better version of yourself.”
Setting the Standard
Step inside Apex and you feel it immediately. There’s focus. There’s accountability. And there’s a clear absence of ego.
Danny puts it bluntly:
“You’ll be surrounded by like-minded people in a fun-filled environment with a strict NO DICKHEAD POLICY, giving you the confidence to thrive in our community.”
It’s direct, but it works. Standards are clear. Sessions are coached properly. Members are supported and challenged in equal measure.
The culture is about investment — in health, in wellbeing, in progress.
More Than a Gym
At its core, Apex Pro Fitness isn’t about trends or quick transformations. It’s about creating an environment where people show up, do the work and stay consistent.
Danny has built a coaching-led space where members are known by name, progress is tracked, and community matters.
In an industry often driven by noise, that kind of clarity stands out.
Contact Apex Pro Fitness
If you’re ready to invest in your health and experience the coaching-led approach for yourself, here’s how to connect with the team at Apex Pro Fitness:
🔥 Start the 30 Day Trial (£99)
https://www.apexprofititness.co.uk/lets-go
🌐 Website
https://www.apexprofititness.co.uk
https://www.instagram.com/apexprofititness
dannyponton@apexprofititness.co.uk
📞 Telephone
07788 681113
📍 Location
Unit B
Algernon Industrial Estate
New York Road
Shiremoor
Newcastle upon Tyne
NE27 0NB
Sessions run daily from morning through to evening, with flexible booking via personalised app.
Sign up online and a member of the team will be in touch to arrange your induction.
